During the Olympics, Microsoft's Silverlight technology was installed on over 20 million computers. Oprah uses Silverlight and Microsoft has partnered with HP to have Silverlight shipped on HP computers in the future. Microsoft seemed dedicated to spreading Silverlight 1 as far as possible this year.

Now rumors are swirling that Microsoft may be ready to release Silverlight 2 as early as next Monday.

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ETA: Monday, October 13, 9 a.m. PT

Due to a press release about a conference to be given by Scott Guthrie, Corporate Vice President of the .NET Developer Division, rumors are swirling that Microsoft will be releasing Silverlight 2 as early as next Monday. Guthrie noted that Microsoft will make "a significant announcement related to Microsoft Silverlight," next Monday at 9 a.m. PT. It seems more than likely that the rumors could be true. A developer SDK for Silverlight 2 has already been sent out and Silverlight 2 Beta 2 was released months ago. Could this be it?

Timetables and Changes

If the rumors are true, this would mean the timetable release for Silverlight 2 was a little off. It was expected by the Summer and it's clearly Fall right now. Nevertheless, a list of upcoming changes has been published, which will be important for developers using Silverlight to review.

However, none of these changes will be important if many don't use Silverlight or develop applications for the platform. So to the developers we ask, how are excited are you about Silverlight 2?

With all the talk of the financial turmoil that the U.S. economy is experiencing, some industries have been praying that they can escape the heat unscathed. In fact, a small portion of the tech industry practically bragged that they wouldn't encounter the same damage as Wall Street by attempting to recruit jobless stock brokers for their start-ups. This week may have put the tech industry on alert with the rest of the U.S. as two relatively high profile tech companies make grand changes to their staff.

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Fast Company Lays Off 20

We don't think the sky is falling, but there may be an earthquake on the horizon as the tech industry begins to feel the economic turbulence. Best known in some circles for hiring Robert Scoble for the Fast Company TV online site, Mansueto Ventures is laying off 20 of their employees in their online and marketing department.

Other cuts the company will make include:

• Other cost cuts he listed included shelving Upstart, a planned magazine devoted to new businesses
• Closing the Atlanta office except for sales
• Cutting IT help desk coverage
• Curtailing perks like tuition reimbursement and free snacks

As to why the such measures are being taken, it is being reported that,

"CEO John Koten said in a staff memo that despite Fast Company's growth, expenses were rising faster than revenue as the publishing industry business has softened."

Seesmic Lays Off 7

On a smaller, but still well known scale, video-commenting start-up Seesmic will also layoff several of its employees. In order to prepare for "what most are anticipating to be a bleak economic outlook for the considerable time going forward," Seesmic CEO Loic Le Meur will cut 7, or 1/3, of Seesmic's employees. Allen Stern has noted that this will be in addition to 3 employees that were let go last month.

What's Next

While these companies will still move forward with their products and services, we can't help but wonder if more layoffs will be seen in the future and from who. We certainly hope the tech industry doesn't see to much news like this future, but there's no denying these situations as a fair warning that the tech industry is not as invincible as it seems.

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ChunkIt is a browser plugin for Firefox and Internet Explorer that wants to help you speed up your online research. To do so, ChunkIt preloads and searches through all the links on a given page and displays the search results in a large sidebar on the left side of your browser window.

The idea behind ChunkIt is that this will help you get to relevant search results faster, as you get to see your search terms within their context and not just in a short excerpt on a search engine.

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ChunkIt installs a toolbar in your browser, which allows you to 'chunk' searches in your favorite search engine (ChunkIt supports Google, Live, Yahoo, AOL, and ASK), as well as the links on the currently visible tab. You can also use ChunkIt to search the currently active page itself.

Search Results in Context

In our tests, ChunkIt usually turned out to be the most useful when using a search engine. Having ChunkIt display all the instances of a keyword in their context does indeed safe you from having to click through to all the top search results. Often, if you are just looking for a specific fact, the 'chunks' in the sidebar will already give you all the information you need without having to visit any other site.

Being able to search through the links from a given page is also quite useful. You could, for example, go to a newspaper homepage or a Wikipedia article and find all the links from this page that contain a certain keyword. This feature is also very useful when search academic databases. Of course, ChunkIt would be even more useful for a lot of academic and business users if it could also search PDF files, though that would probably slow the extension to a crawl.

We did notice, however, that ChunkIt often ran into trouble with sites that featured a very large number of links and often just refused to work on these pages.

If you are doing a lot of research on the web, ChunkIt is definitely an extension that's worth trying.

If you want to see ChunkIt in action without installing the extension, here is a short video introducing the service:

Upcoming.org founder Andy Baio and Del.icio.us founder Joshua Schachter have released a project called Memeorandum Colors. It's an easy-to-install Greasemonkey plug-in that shows the political bias of past linking behavior on blogs aggregated by Memeorandum, the political sister-site of tech aggregator Techmeme.

In this heated election season, Memeorandum is a huge asset for following politics online, but it's hard for the casual observer to get the most out of the conversation by merely visiting the site. Memeorandum Colors adds a whole new layer of clarity and sophistication to the site by color-coding algorithmically categorized liberal and conservative blogs.

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How It Works

Memeorandum, like Techmeme, tracks hot conversations in the blogosphere by seeing who is linking to whom. Every 5 minutes these sites check to see what the break out topics are and then organize them by link-hub and conversation links. See the screenshot I took a few minutes ago.

Memeorandum Colors takes the history of what 50,000 blogs indexed by Memeorandum have linked to and analyzes them for patterns. Schachter and Baio found that there were two clear groups of blogs that tended to link together. Presumably they looked at them and determined that one group was conservative and the other, liberal. Interestingly, the two ran the same algorithm on the blogs in Techmeme and found that the blogs there are split into two groups as well - business vs. technology.

The Greasemonkey script then color codes each blog in shades of red or blue, depending on how consistently they've linked with the conservative or liberal pack in the past. The end result is that when you load the Memeorandum site, you can see which kinds of blogs are clustering around a common node, which story nodes are of such general interest that they cross party lines and which brave conservative blogs step out of the norm and link to liberal sources and vice versa. This author was just complaining yesterday about how hard it is to find out what liberal blogs have to say about conservative conversations on Memeorandum without a lot of knowledge about who the leading blogs are in each camp. Problem solved!

This is an awesome example of the kinds of magic services that can be created by analyzing aggregate data around user generated content. We love this kind of stuff.

If you've never used Greasemonkey before, we assure you - it's much easier than it sounds! Just download the official Firefox plug-in and then click on any Greasemonkey script link to install it. Honestly, two or three mouse clicks and you're cooking with gas. If it helps you can watch our screencast How to Start Using Greasemonkey in Under 5 Minutes.

For an in depth technical discussion of how Memorandum Colors was created and to grab the Memeorandum Colors script, see Baio's fabulous blog Waxy.org. I'm off to see what moderate conservative blogs have to say about reports of extreme hostility at Republican political rallies!

In downturns there is a "flight to safety". Typically you would put Venture Capital (VC) at the risky end, with something like a Money Market Fund at the safe end. Well today even the safest stuff is looking scary, thanks to the games that the financial engineers have been playing. So maybe investing in a real business that disrupts the old order with a fundamentally new value proposition is actually the safest thing to do. That is "Real Venture Capital (RVC)". But RVC is very, very different from "Momentum Venture Capital" (MVC). MVC is under a significant threat.

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RVC Is A Different Asset Class From MVC

Real Venture Capital (RVC) is anything that takes a risk and works hard to create something fundamentally new. Many classic VC funds fall into this category. So do many angels. But I would also put entrepreneurs who bootstrap their ventures into this category. I would also even put Private Equity and Hedge Funds that do turnarounds and transformations.

This is very different from Momentum Venture Capital (MVC). The old asset class categories make less sense in this context. You get all kinds of MVC that would traditionally be called VC, Angel, Entrepreneur, Private Equity or Hedge Fund. But they are fundamentally different from Real VC. MVC jump on trends and amplify them. If they are lucky and smart, they get out in time. They are the bubble inflators. Their core competency is timing trends. They ride momentum.

In a downturn such as this, MVC get crushed. MVC that timed it well and got to cash are sitting pretty, playing golf ready to jump in a gain when the cycle turns. But MVC left "holding the bag" at a time like this get crushed.

RVC is contrarian. They invest when most people are scared and sell when everybody is bullish. MVC is the opposite. Smart MVC invest when the trends are obvious and get out quick, the classic "flip artist". Dumb MVC invest when the trends are obvious and don't get out in time. But both smart and dumb MVC are primarily trend spotters.

Warren Buffet is the RVC Hero

Warren Buffet ignores Mr. Market and buys companies that generate lots of free cash flow. RVC build the kind of companies that Mr. Buffet would want to buy (which mean that anybody would want to buy and that you don't need to sell until the right buyer comes along).

Sure, But Safe??? Look At Alternatives

No asset class looks safe now. Remember that the objective is some cash after inflation, and inflation has certainly reared its ugly head again. Here are some of the usual assets that people turn to in difficult times. (In brackets are the classic "Chicken Little" fear mongering questions that you hear today).

1. Cash (in what Bank? After Inflation? In what currency?)
2. Money Markets (frozen assets in panic, no inflation protection)
3. Muni Bonds (what did Schawzenegger say about California needing emergency funds?)
4. Property, "safe as houses, right?" ('nuff said).
5. Oil (will drop if global economy slows)

I could go on and on. The point is that when nothing is safe the risk/reward of investing in a new business that you really understand, with people you trust, suddenly looks less out there on the risk curve.

The Playing Field Just Tilted To The Little Guy

This is what we wrote about yesterday related to SaaS and traditional IT vendors.

That maybe part of a bigger historical shift of power from BigCo to SmallCo, reversing what happened in the last 50 years when the share of US GDP controlled by Fortune 500 went from 1/3 to 2/3. Coase's Law and the reduction in transaction friction created by the Internet are the theoretical underpinning of this shift.

This historic shift makes it safer to build disruptive innovation from scratch than defend an incumbent position. To put it more simply, today it is better to be a Barbarian than a Roman.

In short, it is time for Real VC to be bold. Some will be bold. Some won't. Enough will be bold for this to work out just fine.

Image credit: Thomas Hawk

Social networking platform Ning announced support for the OpenSocial standard today. Thanks to this, developers can now easily create applications for the Ning platform. At this time, Ning already features 30 applications that users can embed into their profile pages, including support for file sharing with Box.net and poll creation from Polldaddy. One of the highlights of Ning's implementation of OpenSocial is that the widgets automatically adapt themselves to the branding and design of the individual networks.

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Ning is a social networking platform that allows its users to create their own, custom social networks. Some of its high-profile customers include celebrities like 50 Cent and Ellen DeGeneres.

For now, users can only add OpenSocial applications to their profiles, but not to their networks. This will change, however, once future versions of OpenSocial are developed, as Caroline McCarthy reports.

By adding support for OpenSocial, Ning is joining a growing number of social networks that support this standard, including MySpace, hi5, Orkut, and Bebo. For developers, supporting OpenSocial makes good sense, as they can reach a far larger audience with an OpenSocial application than if they just programmed for a given network's own APIs. The only hold-out with regards to supporting OpenSocial is Facebook, though Facebook is also considering the option of opening up its development platform to other social networks in the future.

Ning itself is growing nicely and just celebrated the creation of its 500,000th network. By supporting OpenSocial, Ning now gains the ability to offer its customers an even larger array of options, though it would have been nice if Ning already supported OpenSocial apps on network pages and not just on profiles.

Admit it. You don't always read the EULAs when you install software on your computer. You just click "I Agree." The same goes for the web. Most of us don't read the privacy policies that accompany our favorite web sites and services (myself included, apparently). But our failure to do so has some researchers suggesting that it's time the Federal Government got involved. According to these researchers, today's privacy policies are long and hard to read. Instead, they think it may be time for the FTC to step in and read the privacy policies for us.

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Might Be Time For The FTC, Says Researchers

A new report by Carnegie Mellon University, authored by Aleecia McDonald and Lorrie Faith Cranor, states that online privacy policies take an average of 10 minutes to read. If every U.S. web user read the privacy policy at every site they went to, the time spent reading privacy policies would total 44.3 billion hours per year. Their recommendation? Regulation. They concluded that regulation might be necessary to "provide basic privacy protections."

Of course, you can imagine a lot of companies are not happy over this proposal, specifically those that take advantage of long privacy policies which they know no one reads. Online advertisers are the worst for abusing the average user's ignorance over how the internet works. They deploy behavioral targeting platforms that track users and their behavior across the net. Instructions for opting out of these programs may be found in the privacy policies, but few people take the time to read them and discover how to do so.

Cranor, who's also a member of the EFF, thinks that people shouldn't have to read these extensive privacy policies in order to protect themselves - the FTC should get involved and regulate if companies aren't willing to improve the readability of these online documents.

Should Privacy Policies Be Regulated?

If a privacy policy is long, does that mean it fails? We've seen the privacy policies now sent in the mail to us from our credit card companies. They aren't the most readable documents either, but they're legal.

Privacy policies today only seem to be there for the hyper-aware online citizen for whom privacy is a major concern. The rest of us just hear about the breaches of trust when one of those folks takes the time to read the long and boring legalize and then warns the rest of us of their findings.

The problem with privacy policies isn't just their length, though. Alissa Cooper, chief computer scientist at the Center for Democracy & Technology, argues that "It's not only that they're long, but they're also complicated. They're not really written for your average Internet user to understand them."

The average internet user? You mean those people who access the internet for twice a day for a total of 20 hours per month? The ones that spend less than one minute per page? Something tells us they're not going to read privacy policies no matter how clear and easy-to-understand they become.

Image Credits: Computer Eye, Mikey G. Ottowa; Cameras, Urbankudos

Innovative Web Office startup Zoho has beaten Google to the punch again, announcing offline support for the newly public Zoho Mail tonight. Ironically Zoho is using Google Gears to enable offline functionality in Zoho Mail - see the video below by the Google Developer team. Zoho also beat Google to offline support in online word processing, again using Gears, by launching that functionality in November 2007. Google followed up with offline support for Google Docs at the end of March 2008.

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We wrote in July about speculation that Google will start rolling out offline support for both Gmail and Google Calendar through Google Gears within the next six weeks. Didn't happen.

However Yahoo Mail did come up with offline functionality in July - it gave offline access to all free and paid Yahoo Mail users through the Yahoo Zimbra Desktop. Earlier this week Yahoo announced further Zimbra integration, this time with its Calendar app.

So Google is well and truly behind the times with offline support for web mail. However the Google white coats are having a fine old time tinkering with mail stuff in their labs - tonight Google Labs announced Advanced IMAP Controls, which lets you "fine-tune your Gmail IMAP experience."

To be fair, Google probably isn't worried about Zoho coming out with offline functionality in its mail product before Gmail has. For one thing Google is so big it can afford to wait until it's good and ready, despite Gmail fans yearning for offline support! But also Google probably sees Zoho less as a competitor at this point (even though Zoho does compete directly against Google Apps) and more as an evangelist for its technology - such as Google Gears.

To access mail offline in Zoho Mail, you'll need Google Gears installed on your browser - at this point IE and Firefox are supported. Chrome and Safari support is coming. According to Zoho's blog, you can also download images and attachments in offline mode. Another cool feature is that Zoho Mail automatically detects your connectivity and switches to online/offline modes.

Here is the video, also available on Google Code blog: